Frequently Asked Questions
Is Hair Anew a relaxer?
No, Hair Anew is not a relaxer. It is an all-natural hair straightening and texture-enhancing system that uses salt water, alkaline minerals and heat to straighten the hair. It does not permanently alter the hair's structure by eating away the cuticle layer of the hair and severely weakening the hair the way traditional relaxers do. Rather it changes the hair's behavior using natural ingredients and heat without compromising the health, structure or integrity of the hair. So, you enjoy the same flexibility in styling without the harmful effects. It's the best of both worlds.
Is Hair Anew like Rio or Copa?
No, Hair Anew is nothing like Rio or Copa. According to wikipedia.org, Rio and Copa were marketed as all natural, permanent hair straighteners in the early and mid-1990's. Rio contained natural ingredients, true, but the combination of these ingredients caused undesireable results. Because Rio and Copa had a pH of 3 (an extremely strong acid), it caused a reaction between the copper, ammonium and salts found in the product which resulted in hair loss, chemical burns and green hair coloring.
Hair Anew is an alkaline product, not an acid. There are no harmful chemicals or combinations in this product at all. It truly is a revolution in African-American hair care.
How often do I use Hair Anew to straighten my hair?
Because Hair Anew is all-natural, you can apply the Hair Enhancer or Press Cream to the hair whenever it becomes unmanageable. For some, that could be as soon as 3 weeks. Over time, you will notice that your hair is growing very quickly and is thicker than it's ever been so you may need to apply Hair Anew more often to keep it manageable.
There is no risk of overprocessing the hair, so you don't have to worry that you may be damaging your hair in any way. The Hair Anew Press Cream is designed to be used as an everyday styling aid to smooth and straighten the hair between salon visits. Remember, moisture and heat are the keys to styling with Hair Anew.
I am undergoing chemo-therapy and my doctor says that I can't use any chemicals in my hair. Is Hair Anew safe to use even while I'm undergoing chemo?
Yes. Because Hair Anew is all-natural, it is completely safe to use during your treatment.
My hair is thinning and my stylist said it's a reaction between my medication and the chemicals in my hair. How can Hair Anew benefit me?
Hair Anew is all-natural, so you don't have to worry about it reacting with your medication. Once you start using Hair Anew, you will notice that your hair is thicker and those areas where your hair is thinning will begin to disappear, provided there's no irreparable damage to your scalp or hair follicles.
Can Hair Anew be used by people of different races or ethnicities?
Sure. Hair Anew was designed to change the behavior of curly and coiled hair, regardless of race or ethnicity. That means that a Caucasian person with curly hair can use this product and enjoy the same results as an African-American. It doesn't matter how tightly coiled the hair is, you will still see amazing results. Hair Anew's mission is to put an end to the use of toxic chemicals on the hair of all people in general, African-American women in particular. No one should risk their health in the name of beauty.
Is it safe to use on my daughter?
Absolutely! More and more, women are opting not to relax their daughters' hair and are searching for an alternative to chemical relaxers. Hair Anew is that alternative.
What kind of results can I expect from using Hair Anew?
When you use Hair Anew, you will notice that your hair is silky, soft and moisturized. The texture of your hair will be straight, but not bone straight like a traditional relaxer. Repeated use of the Hair Anew system will result in your hair being permanently straight and will not revert in humid climates. We also offer blow dry nozzles that will help further straighten the hair's roots to achieve that bone straight look.
Is Hair Anew safe to use at home?
Absolutely! It's safe to use at home, but we have a list of stylists who have been trained to use the Hair Anew System. If you don't see a stylist in your area, have them contact us. We would be glad to train them. We know that going to the salon is how we pamper ourselves and there's no need to end that. Stylists are realizing the need to use safer, eco-friendly products not just for the health of their clients but for their own safety.
Where can I buy Hair Anew?
Hair Anew can be purchased on our Products page from our national distributor, Express Beauty Supply. They ship internationally as well. We are always adding retail locations at local salons. You will not find Hair Anew sold at non-black owned beauty supply stores or retail outlets. It is only available through authorized distributors and retailers, and we have listed them on this site. Hair Anew is firmly committed to keeping this product and the revenue generated from it in the African-American community.