Product Line

Hair Straightening System

Designed for those who want the look and flexibility of a relaxer without the harsh chemicals and toxic effects.  If you wear your hair flat ironed, hot curled, or rod/roller set, this system is for you.

Texture Enhancer System

Designed for those who want to enhance the natural texture of their hair and still have the option to wear straight styles.  If you want your hair to be more manageable and want to enhance and define your hair's texture, this system is for you.

Hair Repair Pack 

Repairs damaged hair.  Stops shedding and breakage.

 Styling Pack

All of the Hair Anew styling products in one bundle.  Countless styling options are now at your finger tips.

 Alkaline No-Lye Relaxer

98% Chemical-free.  Formulated using enzymes and alkaline technology to straighten the hair.  It is the safest relaxer in the hair care industry and leaves the hair silky and full of natural sheen.  Neutralize properly with Hair Anew Vitamin C-7 Shampoo and condition with Hair Anew Moisture Balance+ Conditioner. 

Available in 14 oz

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 Blow Dry Hydrating Lotion

This heat activated, blow-dry hydration cream lubricates, straightens and smooths the hair's unruly cuticles. 

Available in 8 oz

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 Hair Enhancer

Re-textures hair to its best health.  Uses alkaline salt minerals and advanced straightening technology to soften and straighten the hair and add an enhanced texture.  Waterproofs the hair and prevents if from reverting in humid climates without the use of harsh chemicals. 

Available in 14 oz

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Yes 

 Moisture Balance+ Conditioner

Balances pH and moisturizes using citric & fruit acids. Brings moisture through the cuticle layer locking in the fruit acids that retain moisture naturally.  Use as a leave-in conditioner after shampooing with Neutra Vitamin C-7 Shampoo and as a daily conditioner to maintain hair's moisture levels and softness. 

Available in 4 oz and 14 oz

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 Neutra Vitamin C-7 Shampoo

Balances hair and scalp pH with Vitamin C-7.  A 2-in-1 shampoo that both balances pH levels of the hair and scalp and removes chemical residue from the hair.  Should be used after applying Hair Anew Hair Enhancer and Hair Anew Alkaline No-Lye Relaxer products and is perfect for use as a maintenance shampoo. 

Available in 10 oz

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 Press Cream

Transforms the hair into soft strands using alkalines, earth's richest moisturizer.  Repeated application keeps hair straight, eliminates frizzing and prevents hair from reverting in humid climates.  Great for use between salon visits for added style longevity. 

Available in 4 oz and 14 oz

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Yes

 Reformer Reconstructor

A deep conditioner rich in vitamins, proteins and enzymes designed to restore chemically damaged hair and to condition and maintain healthy hair.  Stops hair shedding and breakage and exfoliates the scalp.

Available in 14 oz

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 Yes

 Sheen

Reduces dryness and the effects of humidity.  Increases hair's luster while smoothing the cuticle to improve manageability. 

Available in 8 oz

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Stay Set

A setting cream that softens, conditions and enhances curls and is 100% alcohol free.  Can be used to wet set hair into its natural curl pattern or as a set cream for roller sets or rods. 

Available in 4 oz

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Thermo Cream

Lubricates the hair and adds moisture.  Supplies hair and scalp with oxygen and protects it from dehydration. 

Available in 4 oz

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